There are many lies going around these days. But in the interest of full candor, I don't have direct knowledge of TikTok. I'm piecing together three things. First, I used to work with a client that did exactly what I'm describing but for video. Their business model was basically to sit between YouTube and media companies and collect a fee. Smart people and they paid really well. Second, I'm going off of what I've read in trade journals that cover tech and music, and in my defense that's more client research because that shit ain't pleasure reading, I can assure you. Third, I've taken both of these inputs and applied them to my experience playing with the TikTok app.
Oh my god I feel so lied to by the people who keep making The Outfield's "Your Love" trend on there.
There are many lies going around these days. But in the interest of full candor, I don't have direct knowledge of TikTok. I'm piecing together three things. First, I used to work with a client that did exactly what I'm describing but for video. Their business model was basically to sit between YouTube and media companies and collect a fee. Smart people and they paid really well. Second, I'm going off of what I've read in trade journals that cover tech and music, and in my defense that's more client research because that shit ain't pleasure reading, I can assure you. Third, I've taken both of these inputs and applied them to my experience playing with the TikTok app.
More than I've done!