We leased a Ford Fiesta in 2013. The party never stopped (but sometimes it stalled)
A story about a bad lease and a good marriage
The other day, I received an email with the following subject line: Important Safety Recall Regarding Your Vehicle from Santa Monica Ford Lincoln. A lesser man might’ve panicked. A more cynical man might’ve thought he was being scammed. But I knew better. This email was sent to me for two reasons:
Nine years ago, we signed a three-year lease on a Ford Fiesta.
Ford manages their email lists about as well as they make cars.
But sometimes an errant belch from a mismanaged data mine can be a godsend. Case in point: I didn’t know what I was going to write about this week, but now I do.