44 Comments

The first-ish employee of a new coffee shop is always either the best in the coffee business or completely terrible. I don’t know which one you got but it sounds like he got the best customer.

Enjoy your coffee whenever you can get it.

Expand full comment

Thanks Daniel! It sounds like you have some experience in the coffee game. Are you a barista?

Expand full comment

I’m a marketing guy, and humor blogger — but I’ve started, ran and burned to the ground my own coffee shop for a year of my life in the midst of all the above. I also drink coffee. I’ve had my fair share of exposure to the industry.

Great article!

Expand full comment

Literally burned to the ground!? There’s gotta be a story there.

Expand full comment

Oh. There’s a story.

Expand full comment

Inspiration is a funny thing. Often comes from the most unpredictable places. I'm curious about what I'd do in such a situation. Probably I'd find the solution to the leaking cup in my backpack, and I'd put some band-aids on this tiny hole 🤔🩹☕️ And this poor barista guy... I think you might have been one of a few people who acted that calmly.

Expand full comment

I think you're right that the barista probably got more than a few jerks who yelled at him. But you make a good point about how to solve this problem, reminds me of that quote about how necessity is the mother of invention.

Expand full comment

You don't have the only Phillip K. Dick reference this week

Check out the cartoon for 4/13 on https://www.smbc-comics.com/

Expand full comment

Looks like there’s a lot of people dicking around on the internet this week. Really like the cartoon, thanks for sharing the link!

Expand full comment

Not exactly on the topic of coffee itself, but coffee shops. I'm not any big fan of Starbucks, but I find the little mom & pop coffeeshops equally disappointing. They are often quite sad places. Like, you can just tell they don't quite have it together when it comes to marketing or interior decoration. This makes me sound like a real jerk, but don't worry, I am about to take it a lot further than that. "Local" shops often have subpar artwork on the walls by local photographers and painters. Varying levels of objective quality, but even at the higher end you know this person is deeply passionate, but probably never going to "quit their day job." And it's always for sale. I always thought it would be an especially sinister social experiment to go into local coffee shops and buy ALL OF THE ART by one of these artists. Ten sub-par paintings? I'll take them all. The artist would go nuts with optimism and self worth, and then slowly devolve into a spiral of confusion as to why nobody ever bought any thing else after they sold their entire collection in one shot. This is to say nothing of the temporary havoc wreaked on the simple coffee shop that suddenly has an awkwardly blank wall until they can figure out their unexpected interior decoration problem.

Expand full comment

This comment went to a dark place. 😂 But the next time I go to one of my favorite locals and see that the walls are barren, I'll know who is behind this sinister art play.

Expand full comment

I like my humor like I like my coffee: black and bitter. Ha! Haven't thought of that idea in years. Perhaps you have re-inspired me and I will use that in my next short story.

Expand full comment

I hope you do! I’d totally read a story about a sinister art scheme at a local coffee shop

Expand full comment

I don't drink coffee, but I take my tea with two milks and two sugars. I've never read a Philip K Dick novel. I don't go to cafes very often, and they weren't memorable. And I'm not sure about non-dairy milks....

Expand full comment

When my dad ordered from a drive-up coffee place once, he asked for "a couple of napkins" (granted my dad has a Texas/Arkansas twang) but ... really!?! The employee replied, "Do you want a lid with that?" My dad didn't know how to respond to that and proceeded to the window. Along with his coffee, he was handed a CUP of napkins. This is now a family classic Dad story!

Expand full comment

Nice!

Expand full comment

Wooo thanks for the shoutout! Man, the cup-with-a-hole-thing made me laugh and laugh. People!!! I am pretty sure that that the owner must subconciously want his business to fail. It is so bonkers.

Expand full comment

You're welcome for the shoutout! Here's hoping more people discover your great newsletter!

Expand full comment

OK, I'll be prompted

How do you take your coffee?

With something white (preferably from a cow) and something sweet (whatever kind). And iced coffee is my preferred way which is probably why I don't drink coffee that much and get my caffeine from diet sodas.

What’s your favorite Philip K. Dick novel?

Too long since I read them. Best I recall was, Do Androids Dream of Electric Sheep and I liked the book better than the original Blade Runner. Never saw the remake.

What’s something a barista said that you’ll never forget?

What would you like?

Should alternative milks be called milk, or is the alternative milk movement just a marketing scheme that’s gone too far?

It went too far when they came up with Non-Dairy Creamer. No way to change it now.

Expand full comment

These are great answers, thank you for playing along with the prompt!

Expand full comment

As astute and delightfully bonkers as always, Michael, but your comment about the IRS was so funny -- I would PAY for a subscription to Situation Normal based on that one comment alone. I love the way your head works. Sharron at LEAVES.

Expand full comment

Thank you, Sharron! Not quite big enough to start doing subscriptions, so tell your friends about Situation Normal, and then I’ll take your money 😁

Expand full comment

Uh... just how big does one have to be? I know some writers have thousands of subscribers. But the fact that I have a couple hundred readers is monumental for the likes of me. Just saying.

Expand full comment

There are no rules. Any number is great! That said, there’s a threshold for me where it makes sense to think about paid, and that threshold is a ways off.

Expand full comment

Fun story. I like the back and forth dialogue in the story. Here's my take(s) (no prompt required) -- the dairy industry wants the alternate milks to be referred to as juice as in oat juice...the trend will have gone too far when some firm starts peddling the human variety. If people start eating almond milk cheese all is lost. I assume the Big 3 is Starbucks, Dunkin and Tim Hortons. They are all in the business of selling sweet cakes and washing it down with coffee. You need the most sides at Starbucks as the coffee is so strong and dare I say bitter. I am partial to Caribou and Peet's when available. The Peet's Coffee story is awesome as the owner was altruistic from the beginning and is largely responsible for better beans used by everyone. (This reply was done under the influence of tea)

Expand full comment

I really appreciate the comment, even if it was written under the influence of tea. I think almond cheese is actually a thing (I think I’ve seen it at the grocery store), but I don’t think it’s very popular. I’m partial to cashew cheese, as it melts really well for nachos. As for the Big 3, I was referring to Starbucks, Coffee Bean and Peet’s. The second two are pretty common here. But your right Dunkin’ and Tim Hortons are coffee cartel for sure. So Big 5.

Expand full comment

I bet McDonals rates higher in the top 10 for coffee sales than most would realize. Something always feels "not right" about ordering coffee from McDonalds, even at breakfast. Worst coffee? I'll say Krsipy Kreme. It's unusually low grade coffee for a donut shop of any size.

Expand full comment

You're probably right about McDonalds coffee sales. But you're definitely right about how ordering coffee there feels off. I don't think I've ever had their coffee, and I don't plan on having it, but I can't say why.

Expand full comment

As far as tea and coffee, I was packing books away and saw "A History of the World in 6 Glasses" -- kinda reduces us down to what we drink...fun.

Expand full comment

I’ve been meaning to read that book!

Expand full comment

EZ Read, entertaining

Expand full comment

I miss Peet's. SB & DD tops across country except MN where Caribou rules. Try Reindeer Blend only available during holidays. Rich SB taste not bitter

Expand full comment

Peet’s is my go-to of the big guys. There’s one nearby. Gonna try Reindeer when the holidays roll around.

Expand full comment

Peet's is the best. Never miss it when in the West.

Expand full comment

4 - marketing scheme. I can get behind coconut milk, but milk from nuts seems quite odd

Expand full comment

Big Coconut appreciates your support!

Expand full comment

If the leak wasn’t too bad, maybe a sticker would’ve held the coffee in.

Expand full comment

It’s that kind of innovative thinking we need more of, not just in the coffee biz, but in society at large. Are you open to running for office? The world needs your ideas!

And yes, I think a sticker probably would’ve held back the leak. In retrospect, it seems like they missed a branding opportunity with those stickers.

Expand full comment

I’m ready for a lucrative position on a think tank. Here’s another idea: edible lightbulbs. When the bulb goes out, pop it in your mouth.

Expand full comment

Hmmm. This one could be controversial. I see a lot of resistance to eating light bulbs, unless they’re dipped in chocolate or fried. Tell you what. I say we do a pop up offering fried lightbulbs and see how it goes. If it works, food truck. And if that works, globally domination, just like Meta

Expand full comment

This comment is, effectively, a signed contract. Pleasure doing business with you.

Expand full comment

Maybe a little butter and garlic...?

Expand full comment

Eeeuuw....

Expand full comment

Right? Or a double cup.

Expand full comment