Discussion about this post

User's avatar
Martin Prior's avatar

Grabbed a coffee and read this post twice. Great stuff. You’re a good couple of years ahead of me so it’s great to see how you reached your milestones.

The churn is a great concept and one that I will hold close in those difficult moments. To be honest, I’ve turned off the in unsubscribe email notification! Too bad for me.

The other thing I’ve been grappling with is the dreaded plateau. I can imagine we’ve all been there where we get only a trickle of subscribers over a few weeks and think we’ve done something wrong?

Tough but pushing through is all we can do.

Expand full comment
Justin Deming's avatar

Fantastic read, Michael, thank you!

I’m a little late to the party, but I’m thankful I subscribed to your newsletter. I appreciate how you put everything into perspective and shared some truths about going viral. I especially love the Geoffrey Golden “feel the churn” bit. I struggled for a while when losing subscribers (almost went into existential crisis a time or two), but it has gotten easier since I’ve changed my mindset: no hard feelings, they’re not my audience. Moving forward, from here on out, I’m 100 percent going to think of “the churn” and what you said in your post. (I have to give Geoffrey a shout out here. He is an awesome guy, and one of the first subscribers I ever had at my Substack. He is a source of positivity and encouragement, and has been from day one!)

Keep up the great work, Michael! I can’t wait to see what you come up with moving forward.

Expand full comment
193 more comments...

No posts